CONSIDER SPONSORING OUR EVENTS AND PROMOTING YOUR PRODUCTS AND SERVICES TO A GREAT AUDIENCE! CHECK OUT THE DETAILS BELOW:
Note: If any of the sponsorship opportunities listed below are not suitable for you at this time, consider a general sponsorship of any amount. To learn more about this opportunity and to sponsor, click here
Our event details
What
Elevate My Chess Canada is a Canadian-based company founded by chess lovers who have created a community for fellow chess lovers and those interested in learning more about the game of chess. The company promotes and manages chess tournaments across the country in addition to other valuable services offered to our members and tournament participants. We run chess events every month both online and in-person. Our participants range from 40 for smaller events to approximately 200 registered players in addition to their parents and supporters at our bigger events. Events will typically run from 1 to 3 days.
Who
Our chess events attract chess players and their parents and supporters. Our events typically have no age limit so we will expect to see players ranging in age from 8 to 65. See our player demographics for more details.
When
We host events monthly and more information on current scheduled and upcoming events can be found on our website at https://elevatemychess.com/
Where
Our in-person events are mostly held in the Greater Toronto Area and our online events are held on chess.com or lichess.org
Demographics of event participants
The majority of participants for the Oakville Winter Chess Open Championship will be families that reside in the GTA with a good number of these families coming from the Halton region. Since this is an open chess event, we also expect participants from across Ontario and other parts of the country.
Research shows chess is more popular than you may think. Outside of the glare of the media spotlight chess players now make up one of the largest communities in the world: over 605 million adults play chess regularly! In the U.S., more people play chess than tennis and golf, combined!
Across the board, chess players and non-players alike rank chess significantly higher than any other game or sport for attributes such as intelligence, sophistication, strategy, perfection, and complexity confirming top branding agency Pentagram’s view: “Chess is about Thinking and Winning.” Chess is not a ‘casual’ game. Unlike other sports, chess content remains vital and engaging long after a game is over and the results are known.
As with many hobbies, chess enthusiasts make a significant investment of time and energy without the expectation of compensation, except in kind. Based on these, chess is regularly played by a demographic that is the holy grail of sponsors. Our participants are affluent, young, educated, informed, connected, and active!
Our participants and their families also have higher than average household incomes. While chess has very low barriers to entry and is played across the socioeconomic spectrum, in North America, approximately 78% of regular chess players are university graduates and among households with incomes over $120,000, 21% are regular chess players. As a result, chess players consume both moderately and immoderately: in categories traditionally used to measure affluence (cars, watches, air travel, branded alcohol consumption, online purchasing), global research organization TGI (WPP) reports that chess players are 40-100% more likely to purchase a luxury item than a non-chess-player.
Why Sponsor?
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Connect with over 150 enthusiastic chess players and another 150 to 200 parents and supporters who will attend our event over the cause of 1 to 3 days
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Engage with your target audience and the entire chess community at an event unlike any other
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Increase awareness of your products and services and your overall brand
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Reach more people weekly through our online marketing campaign via our weekly newsletter to our chess community and via our website
Who Should Sponsor?
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Companies passionate about the success of their products and services
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Companies looking to be part of a unique, inspiring, and engaging community event
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Companies that value the educational benefits that chess provides to our kids, youths, and young adults
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Companies looking to support and promote the game of chess in our community
Sponsorship opportunities
Premium Sponsorship
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Opportunity to be the main event sponsor with co-branding of the event in your name, e.g. The Oakville Winter Open presented by “ABC Inc.”
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5-minute opportunity to speak to participants at the beginning of the event
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Big signage at the event with table display at the venue entrance
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Distribution of promotional materials at the event
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Introduction each day at the event and oral mention of your company name, products, and services
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Three VIP tickets that can be used to sponsor three participants to enter the tournament FREE – they can wear a branded t-shirt or hat in your company name
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Logo placement and link on our website and all event promotional materials – print, website, and social media
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Cost: $2,000
Classic Sponsorship
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Signage at the event with table display at the venue entrance
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Distribution of promotional materials at the event
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Oral mention of your company name, products, and services
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One VIP ticket that can be used to sponsor a participant to enter the tournament FREE – the participant can wear a branded t-shirt or hat in your company name
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Logo placement and link on our website and all event promotional materials – print, website, and social media
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Cost: $1,000
Standard Sponsorship (Most Popular)
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Distribution of promotional materials at the event
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Oral mention of your company name, products, and services
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Logo placement and link on our website and all event promotional materials – print, website, and social media
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Cost: $500
Basic Sponsorship
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Oral mention of your company name, products, and services
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Logo placement and link on our website and all event promotional materials – print, website, and social media
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Cost: $250
How to get started
Sponsorships are considered on a first-come, first-serve basis and are subject to approval. To apply to be a sponsor and for more information about sponsorship opportunities, please contact Ken Green at:
Phone: 416 706-3491
Email: ken@elevatemychess.com